![]() ![]() What this mission looks like at scale, or as co-founder and CEO Jonathan Neman says, can Sweetgreen become “ the category-defining food brand of our generation?”-are questions still on the table. The fast casual ended 2021 with 150 stores. Yet this remains a young story for a brand created 15 years ago by three college friends in a 560-square-foot Washington, D.C. Since 2014, Sweetgreen has grown fivefold across the country.
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